Working in the cleantech communication business since the middle of 2009, I can say that I’ve picked up quite a few cleantech communication tips, and I try to sharpen them every day. Unfortunately, I’ve also seen a lot of examples of bad, bad, bad cleantech communication — communication flubs are quite abundant in this field. (And, yeah, I’ve been the person behind those bad examples from time to time.)
Many cleantech enthusiasts actually use talking points and discussion strategies that are counterproductive. Yikes!
How To Handle Trolls — Cleantech Communication Handbook was originally published on CleanTechnica.